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Wednesday, October 7, 2009

What Is Black Friday?

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Black Friday is a term for the Friday after Thanksgiving in the United States, which is the beginning of the traditional Holiday shopping season. Because Thanksgiving falls on the fourth Thursday in November in the United States, Black Friday occurs between the 23rd and the 29th of November.

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Black Friday is not an official holiday, but many employees have the day off (with the exceptions of those employed in Retailing for example, Target and Banking), which increases the number of potential shoppers. Retailers often decorate for the Christmas season weeks beforehand. Many retailers open very early (typically 5 am or even earlier) and offer doorbuster deals and loss leaders to draw people to their stores. Although Black Friday, as the first shopping day after Thanksgiving, has served as the unofficial beginning of the Christmas season at least since the start of the modern Macy's Thanksgiving Day Parade in 1924, the term "Black Friday" has been traced back only to the 1960s.

The term "Black Friday" originated in Philadelphia in reference to the heavy traffic on that day. More recently, merchants and the media have used it instead to refer to the beginning of the period in which retailers go from being in the red to being in the black (i.e., turning a profit). See this week's sale events and free shipping offers at

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