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Thursday, September 9, 2010

Why You MUST Create Your Brand If You Want To Build A Successful Digital Career

It still makes me want to cry at night to see so many people trying to establish their online career, while missing out on the essential:
You are a brand, whether you like or not.
The question you should ask yourself:
Am I creating a bland brand that’s forgettable, or am I creating an unforgettable killer epic personal brand that shines brighter than a thousand suns ?
This is a bit of the top, but if you treat your online presence like a brand, you have many advantages :

  • You have a crystal-clear vision
Most people are confused. They really are. When they start their building their online presence, they have no clue what their core message is. What do they stand for ? What’s they unique story ? If they don’t know, then the readers and clients don’t know, and that means hasta la vista digital career.

Every good brand has a mission or a story that’s worth talking about.
They know what they stand for, which makes it easy to create rabid fans and blazing hot business opportunities.
  • You own a great digital presence
Well-created brands have a stronger presence. It’s not my opinion, it’s fact. Those peeps and companies get talked about…everywhere. Fans are spreading their message via tweets, Facebook-shares and articles.
You know how you call that ?
Free mass marketing.
All You Need to Know About the Music Business: Seventh Edition
  • You stand out from the crowd
There’s a word that every average entrepreneur fears: competition.
If you are like everyone else, you have to compete against everyone else.
And if you happen to be in a popular niche, you can imagine the nightmare you have to go through. You against the rest of the world. Well, good luck with that.

But if you are an incredible brand, you have way better chances.
You are easy recognizable. People remember you. There may be thousand others in your niche, but that doesn’t matter.They fade away by the shiny rays that emit from your unique brand.

  • You can charge…Way more
I can see the dollar signs shining in your eyes already, but it’s true: cool brands can charge more. Way more.
How many internet marketers are out there that teach you how to sell more stuff online ? Thousands. How many launch coaches are out there ? Mmm, I can give you one: Dave Navarro  .
This guy is kicking digital ass on every level.
Why ? Because he built himself a killer brand, and found ways to make himself stand out in an over-crowded niche.
He has a short sharable story. His design is unique. He’s networking with influencers. He’s producing killer content flavored with a take-no-prisoner style. He’s helping people get what they want.
In short – he’s a Gorilla sized digital brand, which allows him to charge 250$ for a consulting hour. Nice one.
  • You enjoy stellar options in dark times
Your money is super-tight, but you need either a kick-ass ebook or consulting ? Whom will you bless with your green gold  –  the cookie-cutter what’s-his/her-name-again or the maverick of his niche ?
The answer is clear like the smile of the Buddha. You go for the best branded person – the one people know and trust. Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated)
  • You have access to magical opportunities
My brand is getting more popular – I get featured on lists  , make interviews and enjoy creative project offers in my inbox. That’s white magic, right there !
Now, I’m not saying that to brag (maybe a little), but to show you the epicness that happens when you spread your digital influence.
I’m still at the beginning of my journey, but I get so many opportunities every week my brain barely keeps up with it. The same can happen to YOU !

A cool brand commands more influence, and that results in people wanting to work with you. The possibilities are endless – you can get more clients, build joint ventures and/or receive job opportunities etc.
Space’s the limits here.

Conclusion…Super Tabbin Duper !
Seriously, I could give you a trillion more reasons why it’s essential to build your brand, but those are the major ones. Crafting your online brand is ass-kicking on every dimension.

If you haven’t start branding yourself digitally, you need to do 2 things right now:

1) Slap yourself in the face
2) Start one thing today that will spread your influence, like reading this blog ;)

What do you do for your personal brand online ? How do you spread your influence every single day ?
 What They'll Never Tell You About the Music Business: The Myths, the Secrets, the Lies (& a Few Truths)

Mr. Dangerfield is an I.A.P.D.A Certified Debt Specialist whom has worked in the finance industry for over a decade. He manages , is the author of "A Dangerfield Manifesto" & co-founder of SMG Holdings, the parent company of Squad Music Group, Dangerfield Artistic Entertainment,SMG Publishing and Taboo Dangerfield Publishing Follow me on twitter

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